Génifique – Hydra Zen :
A winning pair for visibly rejuvenated, luminous, moisturized skin
Launched in March 2009, Lancôme’s Génifique Youth Activator quickly caught the world’s attention as the first skincare to revive the activity of the genes of youth for visibly rejuvenated, smoother and more luminous skin in just 7 day1.
The combination of two complementary sciences, Genomics and Proteomics, with over 10 years of research, led to the identification of the proteomic signature of young skin and older skin. Based on this discovery, Lancôme introduced an innovation which was capable of stimulating gene’s activity thereby stimulating the production of youth proteins2. Such a revolutionary discovery was sure to have a global impact in the cosmetic world. Never in the history of Lancôme skincare has a product received so many awards, so much press and has been adopted so quickly by millions of women worldwide3.
Génifique Youth Activator received immediate widespread support from top beauty journalists and since its global launch Génifique has won over 64 awards from the most prestigious magazines in the world ,including The Marie Claire Prix d’Excellence. The Press unanimously described Génifique Youth Activator as the cosmetic of the future.
Ideal with summer approaching.
Destined for all women of all ages, in its first year Génifique was one of the best selling Lancôme products ever. Available as a day cream, night cream and eye contour gel-cream, the formula is now adapted to different types of use and to specific needs for all skin types.
The first basic gesture in the skincare routine, Youth Activator’s enveloping, penetrating texture combines perfectly with the Hydra Zen range’s fresh, light and moisturizing textures. Whether you choose the soothing tinted moisturizing skincare or the day cream, you will soothe your skin and give it 24-hours of intense, continuous moisturization and relieve stress and aggressions from daily life.
1 Self-evaluation - 34 women
2 Source Sell in value
3 Source Sell in